Gluten-Free is Not A Marketing Thing — Or Vons Gets It Wrong

My local Vons is great for gluten-free shoppers. They carry a wide range of gluten-free products such as Udi’s breads, Schar’s pasta, and even desserts. It’s clear there’s a corporate mandate to attract the gluten-free shopper, to the point where the store installed a special gluten-free section.

Sure, the bright green sign is often obscured by cardboard dumps filled with gluteny foods like cookies, but I have come to appreciate the gluten-free crackers and quinoa.

But something has happened to make me very nervous. A few weeks ago, I noted Annie Chun’s Ramen in the GF section. Needless to say I was thrilled. Ramen! Then I looked at label and discovered wheat is a prominent ingredient.
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